The Complete Guide to Email Marketing for Synagogues

Email is still the most effective way to keep your shul’s community informed and engaged. But running a good email program requires more than just sending occasional newsletters. Here’s a complete guide to email marketing for synagogues.

Building Your Email List

Your email list is your most valuable asset. Start by collecting emails at every touchpoint: Shabbat and holiday sign-in sheets, your website, membership applications, and event registrations. Always get explicit permission — not only is it the right approach, it also improves your deliverability.

For existing members, send a re-permission campaign asking them to confirm they want to receive your emails. This cleans your list and re-engages your audience.

What to Send

The most successful shul email programs send a mix of content:

  • Weekly Shabbat bulletin — parsha summary, zmanim, announcements
  • Event invitations — shiurim, community events, fundraisers
  • Holiday appeals — High Holidays, Purim, Pesach campaigns
  • Community news — simchas, condolences, member spotlights

Timing and Frequency

For most synagogues, a weekly email (sent Thursday or Friday morning) works best. This gives members time to read before Shabbat and plan their attendance. Avoid sending during Shabbat and Yom Tov — schedule emails to arrive before or after.

High Holiday Campaigns

The period from Rosh Chodesh Elul through Simchat Torah is your most important email season. Plan a sequence: early August teaser, Elul reflection content, membership renewal appeals, and post-Yom Kippur follow-up.

Personalization matters most here. Address members by name, segment by giving history, and tailor your asks accordingly.

Deliverability First

All of this only works if your emails actually arrive. Use a kosher-content-optimized provider like KosherEmail to ensure your messages reach inboxes rather than spam folders. Learn about our platform features.


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Why Your Jewish Organization’s Emails Keep Landing in Spam

If you run a synagogue, Jewish charity, or Orthodox business, you’ve likely encountered a frustrating problem: your emails aren’t reaching your audience. They land in spam, get quietly filtered, or simply never arrive. This isn’t your fault — it’s a structural problem with how mainstream email providers handle kosher content.

Why Kosher Content Gets Filtered

Email spam filters are trained on massive datasets that reflect mainstream internet patterns. Content common in Jewish communications — Hebrew text, references to religious observance, Jewish organizational language — can trigger false positives in these filters. The algorithms don’t understand context; they see unfamiliar patterns and flag them.

The Deliverability Gap

Major email service providers like Mailchimp or SendGrid are optimized for generic marketing content. Their IP reputation systems, filtering rules, and deliverability infrastructure weren’t designed to handle the specific needs of Jewish community communications. When your Shabbat newsletter or High Holiday appeal gets marked as spam, you lose connection with your community at the moments that matter most.

The Solution: Purpose-Built Infrastructure

KosherEmail was built from the ground up to solve this problem. Our infrastructure is specifically optimized for kosher content, with IP addresses whitelisted by major providers for Jewish community communications. Our deliverability team works directly with ISPs to ensure your messages reach your audience.

With KosherEmail, Jewish organizations consistently see inbox placement rates above 95% — compared to the 60-70% many experience with generic providers.

Getting Started

Making the switch is simpler than you think. KosherEmail supports SMTP and API integration, so your existing tools continue to work. Our onboarding team specializes in migrating Jewish organizations and ensures your email reputation transfers cleanly.

Don’t let your community miss your most important communications. Start your free trial today.

Managing DNS records through the domain provider

In accordance with changes in the delivery policies of Gmail and Yahoo, senders of widely distributed emails will now be required to verify that the server through which they send the mail is indeed authorized to send emails from their domain. Verification is done by adding DNS records to the domain management interface. The required records are SPF, DKIM, and DMARC.

For obtaining the records, please contact the support team of Kosher Email.

For your convenience, here are instructions for managing, editing, and adding DNS records with popular domain registrars.

DNS Records Management with Popular Domain Providers

Amazon Web Services: Configuring DNS, Resource Record Types

Bluehost Bluerock: Manage DNS Records

Bluehost Legacy: DNS Management

Dreamhost: DNS Overview

GoDaddy: Add a CNAME Record

Google Domains: DNS Basics

Hostgator: Manage DNS records

Hover: Edit DNS Record

IONOS: Configuring CNAME Records

Namecheap: SPF & DKIM

Squarespace: Advanced DNS Settings

Stablehost: How do I get to cpanel?

WordPress: Adding Custom DNS Records

Siteground: Create CNAME Records

Wix: Adding or updating CNAME Records

For additional details, please contact us, and our representatives will get back to you promptly.

Not registered yet? Open a free trial account here and start working!

Why Kosher Email is the Best Choice for Your Email Marketing Needs

Are you looking for an email marketing service that can help you reach a wider audience? Look no further than Kosher Email! Our platform is designed to meet the unique needs of Jewish businesses and organizations, making it the perfect choice for your next email marketing campaign.

Here are just a few reasons why Kosher Email stands out from the competition:

    1. Kosher Email is Made for Jewish Audiences

    At Kosher Email, we don’t just understand the unique needs of the Jewish community, we are a Jewish-owned and operated company. Our team consists of experienced professionals who are intimately familiar with the cultural and religious sensitivities of the Jewish audience. As such, we are able to provide a level of personalized service that other email marketing providers simply cannot match.

      2. Our Platform is Designed for Bulk Email Service

      With Kosher Email, you can send bulk emails with ease. Our platform is designed to handle high volumes of email traffic, so you can reach your audience without worrying about downtime or delivery issues.

        3. We Automatically Implement Images

        Kosher Email’s system automatically implements images, so there’s no need to download them. This is particularly helpful for users on kosher internet, which blocks images by default. With Kosher Email, you can be sure that your emails will be delivered as intended, with all images and formatting intact.

        4. Fixed and Transparent Pricing

        Say goodbye to complex pricing structures and surprise fees. At Kosher Email, we offer fixed and transparent pricing plans that fit businesses of all sizes. Our straightforward pricing ensures that you can easily budget and plan your email marketing campaigns without any unexpected costs.

        5. User-Friendly Interface

        We understand that simplicity and efficiency are key. That’s why our platform features a user-friendly interface that makes creating, managing, and optimizing email campaigns a breeze. You don’t need to be a tech expert to navigate our intuitive dashboard and take full advantage of our features. With Kosher Email, you can focus on what matters most – connecting with your audience and driving results.

        6. Robust Support and Guidance

        Exceptional support is crucial for your success, and we’ve got you covered. Our dedicated support team is always available to assist you, whether you have technical questions or need strategic advice. We’re here to ensure that you have a smooth and successful email marketing experience.

        7. Jewish-Designated Features

        Kosher Email goes above and beyond to cater to the specific needs of Jewish businesses and organizations. Our platform offers Jewish-designated features, including Hebrew fonts, holiday templates, and culturally relevant content. With Kosher Email, you can easily create engaging and impactful email campaigns that resonate with your Jewish audience.

        8. Advanced Attachment Capabilities

        Sharing important documents and files with your subscribers is seamless with Kosher Email. Our platform supports large attachments, allowing you to deliver valuable content without any restrictions. Whether it’s newsletters, product brochures, or event invitations, you can engage your audience with comprehensive and informative emails.

        9. Comprehensive Analytics

        Track the performance of your email campaigns with ease using our comprehensive analytics. Gain valuable insights into open rates, click-through rates, conversions, and more. Analyzing these metrics will help you refine your strategies and make data-driven decisions for future campaigns, maximizing your email marketing ROI.

        10. Seamless Integrations

        Kosher Email seamlessly integrates with other popular marketing tools and platforms, expanding your capabilities and enhancing your marketing efforts. Connect your email campaigns with customer relationship management (CRM) systems, e-commerce platforms, and more to streamline your operations and drive greater results.

        At Kosher Email, we’re committed to providing you with the best email marketing solution for Jewish businesses and organizations. Sign up today to unlock the full potential of your email marketing campaigns! Contact us now to learn more about how Kosher Email can elevate your email marketing strategy.

        At Kosher Email, we believe that email marketing is an essential tool for any business or organization. With our platform, you can reach a wider audience and engage with your customers like never before. So why wait? Sign up today and start taking your email marketing to the next level!

        Ready to get started? Contact us today to learn more about how Kosher Email can help you reach your email marketing goals.

        5 Key Factors to Consider When Choosing an Email Marketing Service for Jewish Audiences

        Are you looking for an email marketing service that aligns with the values and beliefs of Jewish audiences? If so, it’s important to consider a few key factors when choosing the right service. Here are some things to keep in mind:

        1. Kosher compliance

        One of the primary considerations when selecting an email marketing service for Jewish audiences is kosher compliance. Choose a service that is specifically adapted for kosher internet users, ensuring that your emails are accessible to all members of the Jewish community. Look for a platform that implements images in a way that bypasses kosher internet blocks, enabling seamless access and viewing of your email content.

        2. Attachment size

        Another crucial factor to consider is the ability to send bulk emails with large attachments. This feature allows you to share content that is most relevant to your audience without any limitations or restrictions. Look for an email marketing service that provides the flexibility to include substantial attachments, ensuring that you can deliver comprehensive and engaging content to your subscribers.

        3. Jewish-focused

        Opt for a service that demonstrates a clear understanding of the unique needs and requirements of Jewish audiences. Look for a provider that specifically designs its platform and services to cater to the Jewish community. By choosing a Jewish-focused email marketing service, you can ensure that your campaigns resonate deeply with your target audience and reflect the values and beliefs that are important to them.

        4. Support

        A reliable and responsive support team is vital when it comes to email marketing. Ensure that the service you choose offers a dedicated team of experts who are available to assist you with any questions or concerns you may have. From technical assistance to strategic guidance, having reliable support ensures a smooth and successful email marketing experience.

        5. Reputation

        Reputation within the Jewish community is an essential factor to consider. Look for an email marketing service that has built a strong reputation within the Jewish community by consistently delivering high-quality services that align with Jewish values and beliefs. A reputable provider will have a track record of successfully serving Jewish audiences, making them a trustworthy choice for your email marketing needs.

        When it comes to selecting an email marketing service that caters to the specific needs of Jewish audiences, look no further than Kosher Email. At Kosher Email, we understand the unique requirements of Jewish audiences when it comes to email marketing. As a Jewish-owned and operated company based in Israel, we are dedicated to providing a platform that caters specifically to the needs of Jewish communities worldwide. Our system is carefully adapted for kosher internet users, ensuring seamless access to email content without any limitations. With Kosher Email, you can enjoy the flexibility of sending bulk emails with large attachments, enabling you to share the most relevant and engaging content with your audience. Plus, our team of experts is always ready to provide the support and assistance you need along the way.

        In conclusion, when it comes to finding an email marketing service that upholds kosher compliance, accommodates attachment size, maintains a Jewish focus, offers reliable support, and has a strong reputation, Kosher Email stands out as the premier choice. Trust us to conduct your email marketing campaigns in a manner that respects and aligns with Jewish values and beliefs.

        Are you ready to take your email marketing to the next level? Contact us today to learn more about our service and start your impactful email campaigns with Kosher Email.

        Email Marketing Trends: What Jewish Organizations Need to Know

        Email Marketing Trends: What Jewish Organizations Need to Know

        It is no secret that 2020 has brought us many surprises when it comes to how to promote products and services, but what has not changed is how important email has been for brands around the world.

        More email accessibility for small businesses
        If the current health crisis has shown anything, it is that email is the most effective way to keep in touch with your audience. You might think we can’t say anything else, but email is still the marketing channel with the best results – in fact, email marketing offers an ROI of 4400% – and it should be the first step for any business to create a connection with its public.

        In 2020, brands have needed that connection more than ever, especially in the case of small businesses that have fewer communication channels. Over the past year, companies like Facebook and Shopify have launched their own email products to further diversify the offering and choice.

        Email is one of the best ways to reach a large audience quickly and efficiently, so there’s no question that the only thing you can do in 2021 and for years to come is keep growing. While we believe that the ideal way to manage it is to use a professional email provider that can offer you the best deliverability features and services (like us on Kosher Email by MailPipe), increasing the possibilities can only mean one thing: email is here to stay.

        Learn how to find the right email partner
        Unfortunately, the world of email is not always as simple as customizing a template and sending. There are many factors that influence your ability to reach your inbox, and typically the only way to do this is to find a good email partner to help you all the way from creation to optimization. Although there are many options out there, we believe that Mailjet is a very good alternative and that we will convince you when you discover our email marketing features and our deliverability support.

        Emails with a more human life cycle
        If there is one thing that most specialists on our Marketing Trends blog agree on, it is that this year we will focus more on showing empathy and weaving human relationships. A forecast that is not surprising. The pandemic has affected the whole world and has altered our way of communicating and interacting, also with brands.

        For brands, this radical change in relationships means adapting their messages, their channels and the timing of their communication, which also includes their email strategy. The days when marketing emails were just a collection of sales pitches and promotional texts is long gone.

        Now, email marketing must also help create a consistent user experience and seamless customer journey. Forging a solid relationship with the people who make up our clientele means understanding their needs and what they expect from our brand, as well as sending them messages that add value and that put their expectations at the center of the strategy.

        To achieve this, brands must assume empathy as the best way to understand customers and relate to them. But empathy is not an attitude that can be faked: it only works if it is genuine and authentic. You must really understand the people who approach your company, care about their feelings and make them the essence of any marketing communication you send in order to create a close bond.

        Greater respect for our customers’ inboxes
        There were times during lockdown when it seemed like everyone was emailing. Messages kept pouring into mailboxes and it became very difficult to know which ones were really important and which were shameful attempts to use the pandemic as a marketing weapon.

        In addition, keeping up to date with everything that was happening in the digital space became a real challenge. Everything – work, classes, social encounters – moved to the Internet, which meant spending more time in front of the computer and increased the chances of ending up getting fed up with virtual meetings.

        The combination of all these factors – increased email volume in the inbox, screen fatigue, and new computer habits – has changed the way people interact with their mail and has influenced several of the indices of brand involvement. If you have not been able to adapt to these changes, you will have to put your batteries and work hard in 2021, because it does not seem that things will go back to the way they were before.

        Brands will have to prepare for greater uncertainty and be ready to communicate last-minute changes to their contacts. Email will continue to be a key channel, but to prevent their engagement figures from falling, companies must ensure that they are adding value and sending only those messages that their contacts want to receive.

        At KosherEmail by MailPipe, we are proud of the role we are playing this year in helping brands and their customers stay in touch. We want to offer you a refined email automation experience to help you and your company to connect with your customers, because we know that email will continue to be a critical marketing channel in 2021 and we are committed to facilitating its growth.

        How To Write an Email With an Attachment

        Knowing how to write an email with an attachment can increase your productivity by improving how you communicate with others. Regardless of the email’s subject, including an attachment correctly can directly impact the way it is received. Emails with attached files are a valuable communication tool, but they require knowledge and etiquette. In this article, we discuss what an email attachment is, explain how to mention and include it in the email and provide tips and examples to use as a guide.

        What is an email attachment?

        An email attachment is a file that one person sends to another with an accompanying email. Its purpose is usually to enhance the value or benefit that the email offers the reader by providing additional content that you can’t express in the body of the email. The attachment can have different formats and sizes, with the most typical attachments being large text files, various types of documents, spreadsheets, scanned files, forms, pictures and videos.

        Should you mention the attachment in the email’s body?

        Like with most other forms of communication, you need to follow some rules and guidelines when communicating by email. When it comes to email attachments, it is recommended that you mention the attached file somewhere in the email’s body before sending it, in both formal and informal situations.

        Although it is usually easy to recognize an email that has attachments—since it comes with an extra icon next to the subject line that indicates the presence of an attachment—some recipients do not open emails with attachments unless they know exactly what they are and where they come from. Usually, the reason for this is to avoid exposing themselves to a potentially malicious attachment, such as a computer virus, that could affect their device or other files.

        How to write an email with an attachment

        Consider these five steps when composing and sending an email containing an attachment:

        1. Determine what files you wish to send

        Before writing the email, you should know exactly what file you are about to send and where it is located on your device’s hard drive or memory drive. Knowing what file or files you are about to send is important because you need to mention them in the email’s text, and knowing their location can help you quickly locate and attach them before sending the email.

        2. Write the email’s subject line

        The next step is composing the email’s subject line. As many potential recipients tend to disregard emails with attachments unless they know what the attached files are, the email’s subject should reflect the fact that it contains one or more attached files and provide information regarding what they are.

        3. Compose the email’s body

        If the attachments are the only reason you need to send a message, the email’s body can simply be a brief description of the attached files. If the attached files are only a part of what the email aims to transmit, they need to be mentioned somewhere in the body, ideally with a short sentence that specifies what they are. Sending an email with attachments and no text is not recommended, as the recipient or their email provider may confuse them with spam.

        4. Attach the files

        After composing the email, the final step before sending it is attaching the necessary file or files. However, this step can take place at any time during the composing and sending process. Many senders prefer to attach the files before writing the email because it eliminates the risk of forgetting to attach them altogether.

        5. Review and send the email

        Once the email’s subject and body are written and the files are attached, you can do a quick proofread and send the email to the recipient.

        In our MailPipe tool, you can do it easily and fast, take a look at this video:

        The best of all is that you can send big size attached on your emails!

        These steps to write an email are really simple and will help you to use correctly your email sender and to have a wider reach.

        Email Message Attachment Best Practices

        A popular use of e-mail is to distribute computer files (i.e., text files, documents, spreadsheets, PDF’s).  This is accomplished by “attaching” a file to an e-mail message and then sending the file with the message, to a recipient.  Almost any type of data file can be attached to an e-mail message for transport.

        Unfortunately, this functionality creates an opportunity for distribution of malware. Older e-mail programs often opened files attached to messages automatically, as a convenience to the user. This caused infections without any user intervention.

        Newer e-mail programs don’t normally open attachments automatically, so other methods have been employed to entice (convince) the recipient to open attachments manually. This is called “social engineering”, an attack designed to make you take an action (in this case, to click on the attachment). Attackers are constantly coming up with new social engineering tactics to trick users into installing (opening the attachment) malicious programs!!!

        Some recent social engineering tactics using e-mail are:

        • customized personal message text (“Dear John, …” or “please review the attached invoice for…”)
        • spoof (forge) the sender name so it appears to be from someone you know (“[email protected]“)
        • make the message threatening (“your account will be closed unless you …”)
        • make the message look official from (“[email protected]“)
        • make the attachment look harmless (“my_vacation_pictures.php”)

        How do we know if an attachment is “executable”?

        File names are very important because that is how the computer knows what to do with the file. For example, documents are named with a three-letter extension of “.pdf”, which the computer knows to open using Adobe Reader. Other extensions, such as “.exe or .dmg” tell the computer the file is a program that will run automatically when it’s clicked. There are many file types and program associations on every computer. If your computer doesn’t know what to do with a file (it has no association), the computer will prompt you to select the correct program to open it.

        Encrypted/Password Protected Attachments

        If a file attachment is encrypted, or if it is password protected, and therefore cannot be examined for malicious code, the entire message included the attachment will be delivered. No warning will be given to the recipient that the file has not ben scanned. (Examples are encrypted .zip files, and password protected office productivity files.)

        Options for Sharing Executable Programs: 

        • Place the file on a shared drive and send the person its location.
        • Place it on a web server and send the person a link to its location.
        • Place it on an email sender tool, like MailPipe, that will guarantee you a safe and secure delivery. Try it for free here.

        Attachments are a good addition to plain-text cold emails. Yet, you should send emails with attachments with special care as they carry a list of pitfalls you might deal with as soon as you decide to make your email brighter or more informative.

        How to send big attachment files by E-mail

        In your company, you may frequently need to send big attachment files by mail.

        It doesn’t matter if you use Outlook, Gmail or Yahoo, the same thing will always happen to you. There are certain files that are very heavy and you cannot send them without using the cloud because email platforms put a limit on the weight or file size. In tools like Gmail, when you want to send a very large file, what will happen is that you will share it using Google Drive.

        But is that even if you could, what happens with many of these files is that you need the cloud yes or yes to be able to share them. Gmail ends up putting large files that it cannot attach in Google Drive by default. Apart from this, you may also find that the file takes a long time to upload and attach, which in the end is not agile to work like that.

        What’s the Maximum Size of an Email Attachment?

        In theory, there’s no limit to the amount of data you can attach to an email. Email standards don’t specify any sort of size limit. In practice, most email servers—and some email clients—enforce their own size limits.

        In general, when attaching files to an email, you can be reasonably sure that up to 10MB of attachments are okay. Some email servers may have smaller limits, but 10MB is generally the standard.

        Gmail allows you to attach up to 25MB to a single email, but this is only guaranteed to work if you’re emailing other Gmail users. As soon as the email leaves Gmail’s servers, it could be rejected by another email server. Many servers are configured to not accept more than 10MB of attachments.

        It’s not even as simple as looking at the maximum attachment size of the service you use and the service you’re emailing—emails often travel over several mail transfer agents when they’re sent, so you may have your attachment rejected by a server along the way if you attach too much data.

        You should also bear in mind that email attachments are generally MIME encoded, which increases their size by about 33%. So 10MB of files on your disk will become about 13MB of data when attached to an email.

        Use a Large-File Sending Service

        At Kosher Email by MailPipe we are always very attentive to help our users improve their email experience, and we are a great multifunctional platform for sending emails.

        One of our great virtues is that you can send attachments of great weight within your email in an easy and simple way. Check out our video:

        Just sign up for free today and start using our fantastic tool!

        9 reasons to send your relevant documents as attachments

        Learn about the comparative advantages between sending those documents of high relevance to your business as attachments and continuing to use traditional mail. Evaluate the conditions offered by each one and make the most convenient choice.

        Given the growing need to deliver documentation – often crucial – to your clients, we will analyze the convenience of continuing to use traditional mail or decide to take a step forward and attach these documents to your email shipments. To do this, we compare the factors that your clients attach the most importance to:

        Cost: Sending a letter by post at least triples the cost of a message with attachments via email, without considering that this value varies greatly depending on the distance from the destination.

        Traceability: Tracking a postal item depends on regular updates by a postal service official. On the contrary, the traceability of a shipment by email is instantaneous and automatic.

        Speed: In the best of cases, a traditional shipment is estimated in hours if it is an urban and private mail; Otherwise, it can take days or even more, weeks, considering that in today’s globalized world a company can have customers on five continents. On the contrary, delivery via email occurs in a matter of minutes and to thousands of recipients included in the same shipment.

        Deliverability: The deliverability of a letter is relative, since, although it reaches the destination address, it is possible that it will never reach the right person, leading to errors of appreciation in the percentage of delivery of the letters. documents. An email message goes directly to the specific recipient’s mailbox, which ensures that deliverability metrics are accurate as to who it was delivered to.

        Digital environment: The growing importance of email to interact with your customers lies mainly in being a way inserted in a digital environment, much appreciated today and used as a two-way communication channel with your business. This translates into a better customer experience for your users regarding your brand, especially when it comes to relatively young consumers.Carbon footprint: Every time we send an email that reaches the inbox of a mailbox, we contribute four grams of CO2 emissions, and if the shipment has attached a document that weighs 1mbps, it is raises to 20 grams.

        A traditional paper shipment has an impact on the environment at least two and a half times greater than sending an electronic message of the same characteristics, and can exceed that amount by four times depending on the distance it travels before arriving. to your destination, which greatly increases your company’s carbon emissions and leaves your corporate responsibility on the wrong foot with the society of which you are a part.

        What is the best alternative to send documentation via email

        Clarified since the best alternative to reach our clients with critical documentation is email, we now have two possible modalities: the first is by inserting links in the body of the message and the second is to attach the files directly to it.

        Security: Inserting links to access files has quite low security levels, since hackers use precisely them to redirect to malicious sites, impersonating your company, a strategy known as phishing, whose objective is to steal data important information about your customers, such as credit card numbers and passwords. Another risk of links is what is known as spoofing, which consists of inserting viruses or malware into them so that customers provide valuable personal information without knowing that they are doing it.

        21% of permission courier shipments in the world do not reach their destination; are blocked or marked as Spam.-ReturnPath-

        Attaching files to a message is recognized today as the safest way to deliver documents to your clients. This is reflected, for example, in the fact that banks in Chile for several years have had in their regulations the express prohibition of including links (links) to download documents in their electronic messaging shipments.

        Infrastructure: The download links require a support infrastructure of a certain complexity and often require duplicate and even triplicate repositories at various levels, to ensure document availability, making this practice one of the most expensive in the world. this aspect.

        Backup: The backups of each document sent to your clients must also be hosted on this own infrastructure, whose maintenance cost is very high. Such an option is practically unfeasible for companies that send large volumes of documents in compliance with the regulation of some markets, such as banking, insurance companies, health services and the like.

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